You are a powerful woman working hard to create a name for yourself in your industry as an entrepreneur. It can be challenging managing employees, balancing invoicing software and a personal life when your goal is to reinvent the way you do business in the New Year.
Focus on Your Employees
A company with valued employees increases work productivity and as a result, will help you meet your bottom line. A focus on well-being will be a favorite employee engagement strategy in 2018. A few examples of ways to recognize employees are listed below:
Telecommute work from home options
1 paid Personal Day per year
Quarterly career development training
An entertainment or rest area to relieve stress
Improvement in health benefits
According to a Gallop Survey, “Only 13% of employees worldwide are engaged at work, according to Gallup's new 142-country study.” The New Year can be the right time for you to inspire your team and show appreciation for their work.
Increase Your Digital Presence
An entrepreneurial leader that blogs frequently, tags customers to show appreciation on social media or uses YouTube to connect with followers, it can enhance the current status of your branding. It improves both your personal and business branding to help you appear as a relatable person to the public.
If you have a busy schedule, you can use platforms such as Buffer or Hootsuite to schedule social media posts in advance. In your spare time, take a few minutes a day to write a blog that can be published on your site once a week. There are creative ways for you to connect with your audience with the help of technology.
Ask Customers for Feedback
One of the best sources of feedback on your goods and services is focusing on the opinions of your customers. Anonymous email surveys that include a question if surveyors are open to recommending your company to a colleague or friend is an efficient way to find out if they are happy with your service. It can help to spark the idea for customers to start referring your business to people they know personally.
The questions need to be open-ended to discover parts about your products and services that need improvement. Be ready for feedback as to what you need to change because it can be the determining factor as to whether you can retain or lose a customer.
Encourage Employees to Share Ideas
Another way to connect with employees is to inspire them to share creative ideas on internal and external aspects of your company. It can include how to change the relationship between management and employees without of office get-together's or events for networking opportunities. Here is a list of ways to inspire your team to open up:
Monthly town hall employee meeting
Anonymous quarterly survey
Feedback from management at team meetings
Your employees will share stories about customer complaints, issues with your current software or what your competitors are doing better. Most employees bring their working thinking cap home and scan the internet for the latest technology. These factors can help you think outside the box to improve internal and external processes.
Final Thoughts
We hope that this information helps you to reinvent the true essence of yourself as a businesswoman. You have the potential to be successful despite the state of the economy if you are a new entrepreneur or it has been a challenging year. The good news is, 2018 is right around the corner. It means you have an opportunity to be a better version of yourself and it often starts with searching within to find the answers.