- Makeda Waterman
How Your Business Can Thrive During Phase II Quarantine
Updated: Oct 15, 2020
😲 Uh, oh. Phase II quarantine is here and as an entrepreneur, that seems scary. We have all watched the sad news stories of businesses shutting down within weeks during Phase I quarantine.
You do not have to live out this unfortunate experience if you are ready to grow, build your reputation and give more back to your customers and audience.
I want to share this advice with you because you hold the key to your own success if you quickly learn to adapt and pivot during this time.
Here is what you can do as an entrepreneur to come out as a winner during Phase II quarantine.
CHANGE YOUR MINDSET
Guess what? The Great Depression created the most millionaires of all time. You have an abundance of opportunity as a business owner now more then ever before.
Aside from free apps like LinkedIn or Instagram to promote your business, you need to look a bit deeper into the parts of who you are that people need to see right now.
Show Your Amazing Personality and Share Positive Messages
An effective branding strategy is to share what you are experiencing on a personal and business level. No one will believe that you are completely fine during this time.
Now is the best time to leverage your story and start sharing personal vlogs on the internet for your audience and potential customers to see that you are more than an entrepreneur.
• Livestream Opportunities to Get to Know Your Followers
Do you want to know what I learned after my 3 month Instagram Live Marathon?
I learned that my followers have a lot of questions about what I do best. There are a lot of people and business owners that need free advice. Why not be the one to share it with them rather than your competition?
I highly recommend that you go live once a week and share tutorials of your products, do presentations about your industry or open a chat for a Question and Answer session.
Give More to Your Online Audience
I am a true believer that sharing our best advice on the internet will attract more customers. How else is anyone going to know that you are an expert?
Here are some things to think about before you get started:
What problems do my target audience have right now?
Should I share advice in a video, infographic or blog?
How can I find out what people want to see from me online?
When should I post this information on social media?
The only way that you are going to find the answers to the questions above is to network and chat with people online.
Now is the best time to get social on the internet by joining online groups and spending more time on social media every day.
I wrote this blog for you to spread positivity and help you realize that you have the power to maintain a successful business. Changing your mindset and building strong relationships is the key to success during Phase II quarantine.
Do not let this time pass you by without learning more about what your audience wants to see from you or your team.
Do you have any questions, comments, or concerns? Share it below in the comments or send a message.
Check out my YouTube video for more tips to help you succeed during this unprecedented time.