• Makeda Waterman

How Your Company Can Grow on LinkedIn During a Recession




After 7 months of rebranding my LinkedIn page, I learned the secret to writing successful social media posts. ⁣⁣⁣⁣⁣⁣I have been trending on LinkedIn every week for the past 3 months.


If you are dedicated to trying new ideas and showing up every day for your audience, keep reading.


Your opportunity to stand out on LinkedIn is abundant. People are spending more time on social media. Here is how I am building a reputation on LinkedIn.


⁣⁣⁣⁣What Not to Post on LinkedIn⁣⁣⁣⁣


You always want to be professional and avoid sharing content that is offensive, political or can be taken in the wrong way.


If you are in politics or a controversial industry, be my guest. If you run a business, you can lose followers, customers and your potential target audience if you share controversial information.

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How to Network with People on LinkedIn


I support people's videos and posts every day by asking questions or sharing feedback. I also follow people that inspire me and send personalized notes to new followers.


Sharing educational and inspirational content will attract the audience you need to build your business or online reputation.

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How to Stand Out on LinkedIn ⁣⁣⁣


Now that you know that supporting people's content and sharing posts are essential, here is another step to succeeding on LinkedIn.


Although there are less content creators than users on LinkedIn, share information most people are not sharing.


Here are more helpful tips:

  • Survey your audience to ask them what they want to see

  • Entertain people if your topic is considered dull

  • Wear bright clothing to stand out

  • Ask people to leave comments on your posts

⁣⁣If you use a combination of these ideas every day, you can potentially trend on LinkedIn or gain a loyal following.


Why LinkedIn is the Key to Your Business or Career Success

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🔸 Your content will be seen by more people than on Instagram, Facebook, etc.⁣

🔸 You can network with people on LinkedIn from across the globe in your industry ⁣

🔸 LinkedIn is now a business platform for showing what you do best to attract your ideal audience

🔸 LinkedIn's ability to share your posts with more people will not last forever


I hope you use these tips to help you stand out on LinkedIn every day. Share your passion and what you do best. Post content every day and be consistent. Be creative and socialize with other people on this app.

Do you have any questions? Share a comment below. Contact me today if you want to chat.

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Watch the full video on YouTube for more tips to help you succeed on LinkedIn.⁣