• Makeda Waterman

How to Understand How Customers Think

Updated: Apr 20



I want to start by sharing positive energy to you and your family during this unprecedented time.


This blog is about understanding how to get into the minds and hearts of your target audience. One of the best ways to do this is to pay attention to comments and your direct messages.


Study the insights in the back end of all social media sites to find out the following:


  • Gender

  • Age group

  • Location

  • Hours online


Once you find out this information, you can write content that will connect with people because you understand your audience.


Do you need help with writing? Contact me today.


The Psychology of Words


What is the psychology of words? It’s what makes people click, inquire, and purchase from one organization over another.


One way to master this is to facilitate focus groups. You can also have 10 minute telephone surveys with customers and clients to find out their problems. Once you discover this information, share advice in a blog, video, or audio to help them solve problems.


Don’t’ be afraid to ask customers what inspired them to purchase from your website. It is an excellent way to find out if your photos, blogs, videos, or the visual presentation of your products are appealing to the eye.


Once you get a full understanding of The Secret of what makes your target audience tick, you can reproduce and recycle content every week or month to be the only source of help they need at work or in business.


Do you need help with writing? Contact me today. Subscribe to my YouTubechannel and blog for new business writing and content marketing updates.