• Makeda Waterman

Instagram and LinkedIn Strategies to Grow Your Personal Brand or Business

Updated: May 18



I'm excited to share that I have over 500+ followers on LinkedIn compared to 185 followers as of the last week of December 2019. I was not using the social media site the way a business person uses it every day. This means that the growth of my connections was stagnant although I posted a blog once a day.


Here are the top ways I grew my following and increased visibility on Instagram and LinkedIn.


Social Engagement Strategy


As I scroll down my Instagram and LinkedIn pages, I search for posts and topics I can relate to in life or business. I share my opinion about whether I agree or disagree with in a professional manner.


It’s essential to make an effort to connect with people on Instagram and LinkedIn every day. It’s one of the best ways to grow your following.

Interesting Blog Topics


I write about trending topics or share information that is not readily available on the internet. Why do I do this? I do this to gain people’s attention and inspire them to share their feedback. I also write about topics that I know will help people eat work or business. How do I know what can help my readers? I understand what my followers appreciate because I read their posts every day and pay attention to what matters to them the most. Do you have questions about a social media strategy? Contact me today.


Video Communication Strategy


The Instagram and LinkedIn sites appreciate videos. I love sharing videos because it shows my personality, what’s on my mind, and people can learn from me in an interactive way.

After all, most of us are on Instagram and LinkedIn to connect with people. One of the best ways to do this is by sharing a video on the following:

  • Trending topics

  • Issues in your industry

  • Things about your industry you disagree with...

  • Your perspective on the latest news

Don’t be afraid to get in front of a camera. Now that we are in quarantine, this is an excellent way to network without meeting people in person.

Final Thoughts


If you use a Instagram / LinkedIn video or social engagement strategy, your pages will work for you more than you work to get new followers. Share your best content and use hashtags. Don't overthink what people will think because there will be people that will agree with your opinion. I hope this helps you improve your business or personal brand on Instagram and LinkedIn.


Do you have questions about social media strategy? Contact me today. Watch my YouTube video to learn more about how I'm winning on LinkedIn.



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