How to Write a Business Plan
The new way to write a business plan that banks will appreciate.
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Makeda Waterman
- Feb 17, 2020
- 6 min
How to Create an Eye Catching New Restaurant Logo Design
The brand marketing and web design team researched a creative logo design for months for your new restaurant. In a meeting, a variety of options is presented to you. As you sit in disappointment, the logo ideas are not what you had in mind. The time, resources, and effort in creating a design can take months or years. It is a careful process that requires feedback from internal and external stakeholders. What do you remember about your favorite restaurant? The color of a deli
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Makeda Waterman
- Feb 2, 2020
- 4 min
How to Blog to Gain Website Traffic
Incoming website traffic is a dream come true. The problem is it can be difficult to achieve without a plan. The moment Google or other search engines believe your website should be on the first page, opportunities from across the globe will come. You don’t have to guess and fail at improving website traffic. Here are helpful tips to get it right. Do you need help with writing? Contact me today. Social Media Posts There are many ways to use social media that will help your we
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Makeda Waterman
- Dec 26, 2019
- 3 min
10 Ways to Transition from a Student to an Adult
Most men in University or College believe they are men after turning 18 or 21. However, manhood is all about a person’s actions and their ability to be responsible. It means figuring out the right career path, trusting your intuition, and making the best life decisions. Your parents might not be convinced, but all it takes is ten steps to turn from a boy into a man. Do you need help with writing? Contact me today. Change Your Mindset What does this mean? Start to think like a
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Makeda Waterman
- Dec 8, 2019
- 3 min
The Ultimate Artificial Intelligence Guide for Accounting Firms
According to a Constellation Research quote on a Microsoft article, “By 2025, the artificial intelligence market will surpass $100 billion.” The thought of “artificial intelligence” (AI) is an obstacle some accounting professionals in the industry prefer to avoid. The Big Four firms PwC, EY, KPMG, and Deloitte, are investing in AI to streamline tedious work. The act of completing invoices and sending emails can take up to 15 minutes. However, artificial intelligence software
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Makeda Waterman
- Nov 23, 2019
- 4 min
How to Be Successful & Avoid Mistakes as a Remote Leader
As a leader, the transition to managing a remote team can be difficult. After all, employees are working from home. Therefore, leading successfully with at home workers requires patience, effective communication and a strategic plan to develop employees. The reality of working from home is not easy for some employees. To maintain a successful team it requires a leader with the skill to work with people of diverse backgrounds and effective communication skills to nurture a tea
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Makeda Waterman
- Nov 23, 2019
- 4 min
How to Use Freelancers to Enhance Content Marketing
What are your content marketing issues? A content audit with a room of employees can be a problem. Here’s why. An employee working 5+ years at a company is less likely to present ‘out of the box’ ideas than a freelancer. Office politics and the red tape of writing content in an organization can limit content marketing efforts. A set of new eyes from a freelancer’s perspective can be the magic you need to reinvent the content mold. Also, content is meant to tell stories and cr
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Makeda Waterman
- Nov 23, 2019
- 3 min
Top 5 Ways Mothers Can Write Transferrable Skills on a Resume
You are a superwoman in the eyes of your family. The responsibility of caring for your newborn child and maintaining personal and professional relationships isn’t natural. After a maternity leave, some women are fearful of the reality of getting back to work because industries experience changes throughout the year. The most common questions that often come to mind are, can I match up to the competition? Do I need to upgrade my skills? What can I add to my resume after a nine
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