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  • Makeda Waterman

How to Blog to Gain Website Traffic

Updated: Apr 20, 2020

Incoming website traffic is a dream come true. The problem is it can be difficult to achieve without a plan. The moment Google or other search engines believe your website should be on the first page, opportunities from across the globe will come.

You don’t have to guess and fail at improving website traffic. Here are helpful tips to get it right.

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Social Media Posts

There are many ways to use social media that will help your website rank number one on Google. Here is a list of things that you can do:

  • Post videos and images of your personal life or work life

  • Post blogs on your website

  • Engage with followers and people at least 5 minutes a day

If you are not sure about the social media platforms that are best to post, think about your audience. If your customers are mainly entrepreneurs, LinkedIn is a good place to start. If you are trying to reach a non-formal crowd, Instagram, Twitter, and YouTube are other social media sites to use.

Email Marketing

If you are offering discounts, promoting a course you will teach, sharing a new blog post, or announcing something new, send it in an email. Send it to customers, potential customers, family, and friends. Include hyperlinks in the email that goes back to your website. Here are some helpful ways to get people to visit your site:

  • Use eye-catching images

  • Add a call to action (i.e., visit our website)

  • Use no more than 50 words per email

Emails should be short and simple to read. The goal is to write a great email that inspires people to forward to other people. As a result, website traffic can increase.

Email Signature

An email signature on sending and replying to emails is essential. It is one of the best ways for people to look at your website before meeting you in person or doing business with you.

If you have a lack of money for a fancy logo, here are a few things to be creative:

  • Name

  • Title

  • Business address

  • City, State/Province

  • Email address

  • Website link

If you are a person that sends daily emails, make sure to add the website at the end of the signature.

SEO Keyword Placement

SEO keywords are essential because it can help a website rank on the first page of Google. Keywords can be found based on where your customers live and how many people use the keywords to find businesses like you. Here is a list of websites to find keywords:

  • SEMrush

  • Google AdWords

  • Wordtracker

Keywords should be in blogs, articles, your website, email blasts, social media posts, and anywhere online that you post content. Remember that some of these sites have paid packages if you need to use a high-level version of a keyword tracker.

As time passes, make sure to find out of your keywords are up to date. Industry terms and innovation changes, and the words people use to put in search engines can change too.

Webinars and Online Courses

Are you an expert? If so, teaching an online course or webinar is helpful for online exposure. Ask the site you use to add a short bio and a link to your website. At the end of the course, share the website with students to follow upcoming blogs and news. If they like your content, expect your website to be shared with people that they know.

Blogging for Free

Why blog for free? If you can complete a blog post on a high traffic site like the Huff Post, Business Insider, or Forbes, it can drive traffic. Also, most of these sites offer an author bio with a picture and links to social media handles. The more you blog, the more people read, and the more people will visit your website. It is one of the best ways to show the world you are an expert in your industry.

Engage Online Daily

As you use social media, read other people’s blogs, or log onto forums, make sure to post daily to improve online engagement. Make sure that you are posting comments on sites that offer you a bio and link to your website. Engaging with people online can help you look like an expert and will attract people to your site to find out more about you.

Build an Online and Offline Reputation

This means going out to workshops, meetups, seminars, and events. Meeting like-minded people with a personal approach will pique people’s interest to ask you what you do for a living. Once you give them a business card or get an email, you can then send email blasts, your blogs, add them on social media and other online platforms to connect online.


Send Out Surveys to Customers

Sending online surveys to customers to get feedback on the look of a new product or how you are doing is helpful. You can collect valuable information to change your business and encourage people to visit your site to check out new products, services, or blog posts.

Online Contests

An online contest shared on social media that leads back to your website is creative. Here are some ideas for online contests:

  • Customer stories for a gift card

  • Customers share titles for your new eBook

  • Customers share interesting ways they use your products

A contest with customers will make you look fun, human, and interesting. People will be interested to learn about you and click onto your website to sign up and get involved.

Final Thoughts

If you have what it takes to implement all these ideas every day for the rest of the time you are in businesses, organic reach to your website will be effortless. Social media, engaging online, teaching your skills online, and appearing like an expert are tactics that work for international companies and professionals like yourself.

Don’t be afraid to be creative and use the strategies on this list that work best for you. Good luck.

Do you need help with writing? Contact me today.

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